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The Team

The Minds Behind the
Strategy

A leadership team that has operated at the highest levels of real estate, development finance, and strategic marketing — across decades and continents.

Peter Wairegi — Founder, Global Link Marketing
Founder & Principal

Peter
Wairegi

Peter Wairegi is not what the industry typically produces. He is what decades of real, high-stakes market experience creates — a strategist whose instincts have been forged in the markets of the United States, refined through international development advisory, and sharpened through the discipline of academic teaching.

His career began at Century 21 in the United States in the 1980s — an era when real estate marketing was a discipline of persuasion, relationships, and positioning, long before the digital age introduced the illusion that reach equals results.

He has sold over 20,000 residential units and thousands of commercial properties. He has managed loan portfolios exceeding $1.5 billion. He has sat across the table from developers, investors, and institutions — and he has learned what moves capital, and why.

A devoted student of Brian Tracy, Peter's approach to marketing follows the architecture of trust — rooted in relationship, elevated through insight, and consummated through long-term value creation for everyone involved.

Credentials & Experience

🎓
BA Economics & Business University of Toledo, United States of America
📋
Executive MBA Baldwin Wallace University, United States of America
🏢
Former CEO — Nationwide Mortgage Company Led one of America's regional mortgage institutions through complex market conditions
💼
Former Managing Director — Business Finance Group LLC Oversaw commercial real estate finance and investment strategy
🏠
20,000+ Residential Units Sold Across American and African markets — residential, commercial, and institutional
🎯
Century 21 — Real Estate Career Origin (1980s) The foundation of a career built in the discipline's most demanding environment
🏫
University Lecturer Real estate, finance, marketing, and development economics
Management Team

The Execution Arm

Our leadership team combines operational discipline with digital intelligence — ensuring that no strategy exists only in theory.

Njuki — General Manager, Global Link Marketing

Njuki

General Manager

Njuki serves as the operational core of Global Link Marketing. Where strategy is conceived in the boardroom, Njuki ensures it is executed with precision in the market. His role bridges client engagement, operational delivery, and account oversight — ensuring that every engagement runs from vision to outcome without friction.

He works closely with both the founder and the client to translate strategic frameworks into actionable delivery schedules, touchpoint management, and measurable market outcomes.

Faith Bett — Marketing Manager, Global Link Marketing

Faith Bett

Marketing Manager

Faith Bett represents the firm's understanding of the contemporary digital landscape. In a world where the mechanics of distribution have changed dramatically, Faith ensures that Global Link Marketing's classical strategic foundations are deployed through the most intelligent modern channels available.

She is the bridge between timeless marketing psychology and modern digital reality — ensuring that strategy does not simply speak into the void, but reaches the precise audiences that matter for each development.

"Leadership in marketing means being willing to say what the client needs to hear — not what they want to hear. Great developments deserve honest strategy, not flattering noise."

— Peter Wairegi · Founder, Global Link Marketing

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