Realty Development Group
A comprehensive strategic marketing engagement for one of Kenya's leading property development groups. We designed the full positioning strategy, investor communication framework, and buyer journey architecture — resulting in above-target absorption rates across multiple development phases.
Isinya Chuna Estate
Strategic marketing for a premium estate land development in Kenya's emerging satellite property corridor. We engineered the value narrative, defined the buyer psychographic, and designed a progressive engagement strategy that created a community of committed buyers before site launch.
Rescom Development Group
Brand strategy and market positioning for a commercial property development principal. Our engagement focused on establishing institutional credibility, redesigning the investor communication stack, and positioning the group for regional expansion through strategic narrative.
PHU Molo Marathon
Brand strategy and marketing advisory for a landmark Kenyan sporting and community event. Our engagement designed the event's communication architecture, sponsor value narrative, and community outreach strategy — driving participation and brand partnership uptake.
Nationwide Mortgage Company
As CEO, Peter Wairegi led the full marketing and positioning strategy for this American mortgage institution. The engagement covered consumer acquisition, broker network development, and institutional credibility architecture in a highly regulated and competitive market.
University Real Estate Programs
A decade of lecturing in real estate, development economics, marketing strategy, and finance at university level. This academic engagement informs our practice at Global Link Marketing — ensuring every strategy is grounded in rigorous intellectual frameworks, not just market habit.